School_UCA Farnham
Brief_Create a new identity for the clothing label Reiss, utilising a ethical issue to direct the design.
We were given a random consumer profile (in my case a mature asian gentleman), which we researched into and refined. In this process we discovered ethical issues that resonated strongly with that target market. For my project that was the ethical treatment of labour in the asian continent.
Cotton paperstocks became a feature of the brand, even the guidelines were printed on them.
Clothing tags featured positive testimony from workers contributing to the brands products.
See the project on Behance here:
