Studio_Hudson Fuggle
Client_IOE venue hire department
Brief_Create a name and identity for the Institute of Education’s venue hire department.
After a great deal of discussion within the studio we decided to utilise the venue’s address as it’s name. This provided the most direct reference to it’s unique selling point, a versatile location right in the heart of London.
My proposal used an abstracted illustration of the building (one of Denys Lasdun’s iconic brutalist creations) combined with type as the logo, with the diagonal cut in the top left becoming a recurrent design feature. The development of the logo owed a great deal to the direction of Ian Fuggle and Helen Cliffe, at Hudson Fuggle. The client went with one of the alternative routes, but I was pleased with how this worked.
